The large format print industry, long a stalwart of advertising and signage, stands at an interesting crossroads. While digital marketing continues to grow, large format printing persists, evolving to meet new needs and capitalise on exciting opportunities. Here, we delve into some key predictions that will likely shape the future of this dynamic field.
Personalisation and User-Generated Content Take Centre Stage
One of the most significant trends will be the rise of personalisation and user-generated content. Platforms like Canva are empowering everyday people to design their own creations. This empowers businesses to tap into this trend by offering large format printing services for customised wallpaper, floor graphics, and even personalised signage. Imagine a restaurant allowing customers to design their own tablecloths for special occasions – a unique and engaging way to boost customer interaction.
Interior Design Gets a Big Boost
Large format printing is poised to make a significant splash in the interior design world. With advancements in printing technology, high-quality wallpapers, wall murals, and even custom flooring with stunning details are becoming increasingly accessible. This opens doors for designers and homeowners to create truly unique and personalised living spaces.
Sustainability Concerns Drive Innovation
Environmental consciousness is a growing concern, and the large format print industry is taking notice. We can expect to see a continued push for sustainable printing practices. This includes the development of eco-friendly inks, recyclable substrates, and energy-efficient printing technologies. Businesses that prioritise sustainability will likely find themselves attracting a new generation of environmentally-conscious customers.
Technology Fuels Efficiency and Opens Doors
The future of large format printing is undoubtedly intertwined with technological advancements. Automation and cloud-based solutions will streamline workflows, allowing for faster turnaround times and improved efficiency. Additionally, advancements in printing techniques, such as 3D printing integration, could open doors for entirely new applications, like large-scale, customised signage with unique textures and dimensions.
Collaboration is Key
The large format print industry won’t thrive in isolation. Collaboration between printers, designers, and marketing agencies will be crucial for success. By working together, these entities can offer clients a comprehensive solution, encompassing design, printing, and installation. This one-stop-shop approach will provide a seamless experience for clients and ensure the best possible outcome for their projects.
The Human Touch Endures
While automation is on the rise, the human touch will remain vital in large format printing. Skilled professionals will be needed to operate complex printing equipment, manage colour accuracy, and ensure high-quality output. Additionally, the ability to translate a client’s vision into a stunning visual display will continue to be a valuable asset.
In conclusion, the large format print industry is not facing extinction. Instead, it’s undergoing a metamorphosis, adapting to new technologies and market demands. By embracing personalisation, sustainability, and collaboration, large format printers can position themselves for a bright future filled with exciting possibilities. As the industry continues to evolve, one thing remains certain: the power of a visually captivating large format display to grab attention and leave a lasting impression will never fade.
